Jordan Brand Marks 30 Years of Space Jam With a New Collection

Thirty years after Michael Jordan and Bugs Bunny took basketball to the big screen, Space Jam is returning to the Jordan Brand universe through a new collection of sneakers, apparel and a six-part documentary series. The anniversary project brings the 1996 film into the present through the campaign Greatness Is Never Out of Reach, with footwear and clothing drawing directly from its characters, visual effects and most recognisable scenes.

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